Pay per call networks provide affiliates a win-win model to monetize calls from potential customers. They generate calls through online methods like paid/organic search, display advertising and email marketing as well as offline methods such as print, radio and direct mail.
They help brands acquire more customers by generating high-quality inbound call leads. This type of marketing strategy works best for service-based businesses that require over the phone support such as insurance, pest control, and home services.
TV advertising is still one of the most effective ways to build brand awareness and drive sales. However, the industry’s model has been disrupted by consumers who use DVRs and TiVo to skip commercials, or stream shows like Netflix that have few or no commercial interruptions.
The traditional ad format includes a short message that delivers an offer or call to action. Some common examples include the “show comparison” approach, which outlines how an advertised product differs from competitors, and the “show need” approach, which explains why a person may need a particular product or service.
Digital advertising includes ad tags that send data back to the advertiser about user interactions with their ads, such as clicks or impressions. This data can be used to target digital ads more effectively, such as ad placements on pages that generate conversions such as landing pages, registration or checkout pages. It is also used to improve measurement of CTV advertising and attribution.
Online advertising through pay per call networks is often utilized in the insurance vertical, as well as other high consideration products/services that require a human connection before conversion. These types of calls are usually more qualified than clicks from digital ads and are a great way to connect with consumers that may have questions or need additional information before converting.
These campaigns are designed to deliver inbound calls based on consumer needs and intent using a variety of tactics. These include paid search through Google’s Call-Only and Bing’s call extensions, Facebook click to call ad formats, online display ads (banner and text copy), form fills, and offline media like TV/radio.
Savvy media buyers are always looking for new opportunities to grow their revenue and working with a successful pay-per-call affiliate program is one of those. When a consumer clicks on a campaign promoted by an affiliate, they dial a number that is created specifically for the advertiser and the publisher gets credit for the call if it converts.
Direct Response Marketing
Direct response marketing, or push marketing, encourages consumers to respond in a particular way – for example, completing a lead gen form, making a purchase, or referring a friend. These campaigns are designed to drive measurable results so that businesses can determine ROI on their efforts.
Oftentimes, these ads are designed to invoke a sense of urgency in their audience. Consumers are naturally averse to missing out on opportunities, and ads that utilize scarcity (such as “while supplies last”) or time-bound strategies (“discount code expires Sunday”) can significantly increase conversion rates.
As a result, direct response campaigns are great for driving e-commerce sales, membership signups, or referrals. They can be pushed through all digital channels – including social media, email, and display ads – but also in traditional media like TV commercials and print advertising. The key is to identify a targeted audience that has demonstrated interest in your product or service and present them with an irresistible offer.
Astoria Company is a network that works with companies who need to drive calls. They work with auto insurance, payday loans, domain parking, online college degrees and lawyers. Their commission rates vary based on the product or service being offered.
This is another network that has been around since 2012 and was one of the first to specialize in call-only campaigns. They work with companies that need leads for debt settlement, state and IRS tax issues and general debt relief.
Lead smart has a wide range of pay per call affiliate programs that cover a lot of different types of service business leads including plumbing, HVAC, pest control, cleaning and home services. They offer a very intuitive filtration system to find the perfect leads for your specific audience. They also offer a variety of payment options and work with both US and Canadian advertisers. They have a reputation for being fast and efficient and paying well.